Unlock the power of SEO
In the digital landscape rule sets govern everything. They determine what we see, how things work, what they can do, it’s all controlled by a list of rules designed to keep the systems in play running smoothly. This ensures every element fulfills its purpose to the best of its capabilities.
Now with this in mind, let’s bring Search Engines into the mix. Search Engines are designed to return the most relevant information to the user based on the query entered. To achieve this, they use SEO criterium to evaluate and prioritize the unpaid search results they display. The order of these results depends on their SEO value, the higher the value, the better the visibility, and in a world where discoverability is key, this is critical. But what is SEO?
What is Search Engine Optimization?
Search Engine Optimization (or SEO for short) is the process of aligning your message with the terms commonly associated with your products or services. With SEO, the aim is to influence the online visibility of your website in a search engine’s unpaid results. This ultimately maximizes the volume of visitors going to your website via unpaid channels – typically reducing cost per acquisition.
What SEO can do for you
By aligning your message with natural digital behavior, you can reach an engaged audience with specific interest around targeted topics/solutions. This ‘organic’ traffic typically spends more time on site, browses more pages, and shows greater interest in deeper content that those who arrive via paid channels. As such, it’s easy to see why there is so much value in SEO.
Putting your site front and center on a results page under (the more easily manipulated) paid links ensures maximum visibility and an optimal yield of relevant traffic. It also gives you the opportunity to compete on an even level with Fortune 500 companies, as search engine algorithms determine visibility based on the quality of content, not on budget.
In essence, SEO funnels the leads you’re looking for into your website and from there presents the opportunity for you to capture their data and develop them further.
A typical SEO project takes a few months to optimize all existing web pages and often requires 6-9 months before the full impact on organic traffic is seen. The long-term benefit of SEO is huge and the sooner you get started, the better your results will be!
How we can help
With extensive experience working across SEO projects for multinational clients, we know what it takes to achieve best practice and drive relevant traffic to your website. Our SEO services cover a number of areas:
- On Page SEO
- Off Page SEO
- SEO Content Strategy
- Technical SEO
How our approach to SEO is different?
We combine external research and market trends with existing paid search data to identify and apply best practices in organic search and the wider content marketing lifecycle. This data-driven philosophy is reflected in everything we do to ensure we drive results that deliver genuine return on investment. Whether you’re looking to optimize your whole website or just a single section, we can help.
Our approach to SEO varies significantly from other agencies, and this comes down to a few key characteristics:
- Our end-to-end marketing capabilities ensure SEO is driven with input across the entire marketing function
- Designed for B2B – our SEO recommendations are built on extensive success in the B2B sector
- Attribution for commercial impact of organic traffic – we go beyond the top-level results to focus on the metrics that really matter to guarantee maximum impact.