What a CMO Needs to Know About the Demand Unit Waterfall

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Since its launch in 2006, the Demand Waterfall from Sirius Decisions has become the go-to model for demand generation. The model breaks down the lead management process and helps Marketers to track their leads and improve their process. Sirius Decisions has now updated this crucial model and introduced us to the ‘Demand Unit Waterfall.’

With only “14% of organizations confident they can track the true influence on pipeline” the Demand Unit Waterfall is set to help organizations like yours outpace the competition with buyer first, aligned thinking.

Sirius Decisions have kindly allowed us to share ‘What a CMO Needs to Know About the Demand Unit Waterfall’ which presents a clearer picture of demand creation and helps to pave the way for your Marketing efforts to become better recognized. Download the brief today or contact us about assessing whether the Demand Unit Waterfall suits your organization’s needs.

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