Bottomline Technologies

Rapid Content Development

12 assets in 12 weeks

Who is Bottomline Technologies?

Bottomline Technologies help make complex business payments simple, smart, and secure.  Corporations and banks around the world rely on Bottomline for domestic and international business payments, efficient cash management, automated workflows for payment processing and bill review, and state of the art fraud detection, behavioural analytics and regulatory compliance solutions.

The Objectives

  • To produce content that attracts and engages the audience to encourage the sale of the Cash Collections offering and bring the product to life for the Accounts Receivable team
  • Refresh and leverage existing content

The Challenges

  • Breaking away from the stereotypical finance style of content
  • Simplify detailed and technical content
  • Audience research indicated a need for content that is straight to the point, facts and figures driven and visually appealing but includes insightful data

The Solution

A creative campaign concept centred on the AR Hero and their quest for Cash Collection, Cash Wars!

Detailed but digestible content that is not over complicated, visually appealing and aligned throughout the content journey. Existing content was leveraged based on audience research with a strategy-based content journey, tailored towards 2 audience personas; invoice collections and direct debit collections.

The campaign included a total of 12 Cash Wars assets, created in just under 12 weeks. The content journey started with an animated video and interactive infographic supported by additional persona specific assets; emails, eBooks, webinars, videos, case studies, data sheets and business cases.

Bottomline
Cash Wars

“The Ledger Bennett team delivered a number of good initial concepts, one of which resonated particularly well with our own Accounts Receivable team. It was different, fun and engaging and is proving to resonate with the audience.

When it came to planning, creating, reviewing and approving, it was the solid preparatory work and tight project management – from both sides – that resulted in speedy turnaround times. The campaign content was delivered on time and within budget.

We have run many different projects and have dealt with various Ledger Bennett team members over time. In every instance we found the team to be professional, creative and helpful when it comes to delivering output and offering best practice advice and guidance.”Jacqueline Powell, Senior Marketing Manager, Bottomline Technologies

Services

Strategy & Planning
Creating performance-driven campaigns that align theory with results to drive demand creation.

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Digital Services
Delivering marketing efficiency and effectiveness through the use of digital channels & technology.

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Funded Heads
Integrating our skilled professionals into client teams to fill skill-gaps, driving productivity and performance.

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