The Acceleration of Content Marketing

Matt Wilson Content Marketing

The world of content marketing is moving at a breakneck pace. Change now occurs faster than ever, and if you don’t keep up, you will get left behind. In fact, the rise of video marketing proves it.  From 2012 to 2014 the role of video in the buying process jumped from 29% to an incredible 70%! And today, more B2B companies are using video content than ever before. That 70% is now probably closer to 100! With so much competition, you need to identify what works well in the world of video, fast! Failure to recognise what it is your audience really want will severely limit your efforts and undermine the impact of your content.

 

Key Video Insight

 

  • Google say that video alongside mobile has the strongest impact on changing consideration

 

  • 42% of B2B buyers are using their phone as part of their buyer journey

 

  • 4 times as many consumers would rather watch a video about a product than read text

 

  • 50% of B2B decision makers spend 30 minutes consuming video content as part of the buying process