Category Archive

Below you'll find a list of all posts that have been categorized as “Marketing Strategy”

Telemarketing For Dummies – 21st Century Edition!

Ledger Bennett June 17, 2014 Demand Generation, Marketing Strategy

For years telemarketing has been the ultimate outbound communication tool, regrettably we have been abusing this obstructive power, making unnecessary cold calls with little success for far too ...

Demand Generation Metrics C-level Care About

Greg Dorban September 18, 2013 Demand Generation, Marketing Strategy

At board level, email opens and click through rates don’t cut it. Sure, they are vital in helping marketing to gain insight as to what is and isn’t ...

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