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Category Archive

Below you'll find a list of all posts that have been categorized as “Content Marketing”

people using mobiles

3 Great B2B Video Marketing Examples You Need To See

Alice Kirby November 6, 2018 Content Marketing, Inbound Marketing

80% of all internet users now watch videos online (Tubular Insights). That’s a startling stat when you think about just how many people that actually is…over 2 billion. ... 

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Content MarketingSocial Marketingvideo marketing

5 steps to make video a success story in your business

Jon Barkworth October 15, 2018 Content Marketing, Uncategorized

Video is awesome. It’s engaging, emotive and mega-easy to consume. From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, ... 

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Content Marketingvideo marketing
statement-content

How the ‘Education, Solution, Selection’ model helps you build great long-form B2B content

Matt Wilson April 23, 2018 Content Marketing, Marketing Strategy

Let’s cut to the chase. Scoping out large pieces of content is tough. Even when you know exactly what messages you want to push and the overall purpose ... 

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Content MarketingMarketing Strategy

Whistle while I work: Delivery Operations Manager

Virgil Wilson March 20, 2018 Content Marketing

There’s no doubt about it, music in the workplace can get the creative juices flowing and improve productivity, but for me, the type of music is key. With ... 

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Agency Life

Where does organic social sit in the marketing funnel?

Shelley Martin March 8, 2018 Content Marketing, Social Media

The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are taking from initial awareness to purchase ... 

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Marketing StrategySocial MarketingSocial Media

Music for the creative mind: Video Designer

Alan Hughes March 6, 2018 Content Marketing

I would argue the most important creative tool I have to HAVE with me at all times is not my Mac – or my absurdly large collection of ... 

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Social Media
reactive_social_media_content

What are the benefits of reactive content?

Gerry Johnstone February 20, 2018 Content Marketing, Social Media

Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who shy away from it. But ... 

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Social MarketingSocial Media
space_x_content_marketing

3 lessons Space X can teach Content Marketers

Alice Kirby February 13, 2018 Content Marketing

On February 7th, 2018 people around the world watched with interest as entrepreneur Elon Musk launched his Space X brainchild, the much-anticipated Falcon Heavy Rocket. The unassuming (or ... 

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Content Marketing
Pancakes

5 steps to pancake (and QA) success!

Alice Kirby February 9, 2018 Content Marketing, Demand Generation

With Pancake Day just around the corner (Tuesday February 13th 2018) there’s a lot to be said for mastering the art of serving a great plate of pancakes! Piled ... 

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Content MarketingDemand Center
Facebook_Engagement

What do the announced Facebook changes mean for B2B?

Gerry Johnstone January 12, 2018 Content Marketing, Insights, Social Media

Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and Facebook’s recent pilot of ... 

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Social MarketingSocial Media

B2B vs. B2C: Why Not All Marketing is Created Equal

Madi McCallum November 16, 2017 Content Marketing

Most people who work in advertising will tell you that they fell into it by accident. Some were led here via unusual circumstances (I once worked with a ... 

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B2B Marketing

The 5 Best Advertising Campaigns of 2017

Elle Rodda November 14, 2017 Content Marketing

Nowadays, it’s hard to find someone you know who doesn’t have at least one social media account, so they’re bound to stumble across a few video marketing campaigns ... 

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