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Category Archive

Below you'll find a list of all posts that have been categorized as “Content Marketing”

Video Marketing 2021

7 steps to make video marketing a success in 2021

Jon Barkworth December 30, 2020 Content Marketing

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. Video is awesome. It’s engaging, emotive and mega-easy to consume. ... 

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Content Marketingvideo marketing
b2b video

3 Great B2B Video Marketing Examples You Need To See

Virgil Wilson November 6, 2018 Content Marketing, Inbound Marketing

During a global online survey in the Q2 of 2017, it was found that 52% of the respondents use their mobile phones to watch movies/videos online. (DailyWireless) And ... 

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Content MarketingSocial Marketingvideo marketing
statement-content

How the ‘Education, Solution, Selection’ model helps you build great long-form B2B content

Jon Barkworth April 23, 2018 Content Marketing, Marketing Strategy

Let’s cut to the chase. Scoping out large pieces of content is tough. Even when you know exactly what messages you want to push and the overall purpose ... 

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Content MarketingMarketing Strategy

Whistle while I work: Delivery Operations Manager

Virgil Wilson March 20, 2018 Content Marketing

There’s no doubt about it, music in the workplace can get the creative juices flowing and improve productivity, but for me, the type of music is key. With ... 

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Agency Life
organic social marketing funnel

Where does organic social sit in the marketing funnel?

Christian Radley March 8, 2018 Content Marketing, Social Media

The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are taking from initial awareness to purchase ... 

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Marketing StrategySocial MarketingSocial Media

Music for the creative mind: Video Designer

Alan Hughes March 6, 2018 Content Marketing

I would argue the most important creative tool I have to HAVE with me at all times is not my Mac – or my absurdly large collection of ... 

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Social Media
reactive_social_media_content

What are the benefits of reactive content?

Jon Barkworth February 20, 2018 Content Marketing, Social Media

Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who shy away from it. But ... 

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Social MarketingSocial Media
space_x_content_marketing

3 lessons Space X can teach Content Marketers

Virgil Wilson February 13, 2018 Content Marketing

On February 7th, 2018 people around the world watched with interest as entrepreneur Elon Musk launched his Space X brainchild, the much-anticipated Falcon Heavy Rocket. The unassuming (or ... 

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Content Marketing
Pancakes

5 steps to pancake (and QA) success!

Virgil Wilson February 9, 2018 Content Marketing, Demand Generation

With Pancake Day just around the corner (Tuesday February 13th 2018) there’s a lot to be said for mastering the art of serving a great plate of pancakes! Piled ... 

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Content MarketingDemand Center
Facebook_Engagement

What do the announced Facebook changes mean for B2B?

Ledger Bennett January 12, 2018 Content Marketing, Insights, Social Media

Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and Facebook’s recent pilot of ... 

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Social MarketingSocial Media

B2B vs. B2C: Why Not All Marketing is Created Equal

Ledger Bennett November 16, 2017 Content Marketing

Most people who work in advertising will tell you that they fell into it by accident. Some were led here via unusual circumstances (I once worked with a ... 

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B2B Marketing

The 5 Best Advertising Campaigns of 2017

Ledger Bennett November 14, 2017 Content Marketing

Nowadays, it’s hard to find someone you know who doesn’t have at least one social media account, so they’re bound to stumble across a few video marketing campaigns ... 

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