Content Marketing Strategy: How to Rank & Persuade
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a great content marketing strategy ...
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7 steps to make video marketing a success in 2021
*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. Video is awesome. It’s engaging, emotive and mega-easy to consume. ...
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3 Great B2B Video Marketing Examples You Need To See
During a global online survey in the Q2 of 2017, it was found that 52% of the respondents use their mobile phones to watch movies/videos online. (DailyWireless) And ...
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How the ‘Education, Solution, Selection’ model helps you build great long-form B2B content
Let’s cut to the chase. Scoping out large pieces of content is tough. Even when you know exactly what messages you want to push and the overall purpose ...
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Whistle while I work: Delivery Operations Manager
There’s no doubt about it, music in the workplace can get the creative juices flowing and improve productivity, but for me, the type of music is key. With ...
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Where does organic social sit in the marketing funnel?
The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are taking from initial awareness to purchase ...
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Music for the creative mind: Video Designer
I would argue the most important creative tool I have to HAVE with me at all times is not my Mac – or my absurdly large collection of ...
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What are the benefits of reactive content?
Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who shy away from it. But ...
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3 lessons Space X can teach Content Marketers
On February 7th, 2018 people around the world watched with interest as entrepreneur Elon Musk launched his Space X brainchild, the much-anticipated Falcon Heavy Rocket. The unassuming (or ...
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5 steps to pancake (and QA) success!
With Pancake Day just around the corner (Tuesday February 13th 2018) there’s a lot to be said for mastering the art of serving a great plate of pancakes! Piled ...
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What do the announced Facebook changes mean for B2B?
Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and Facebook’s recent pilot of ...
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B2B vs. B2C: Why Not All Marketing is Created Equal
Most people who work in advertising will tell you that they fell into it by accident. Some were led here via unusual circumstances (I once worked with a ...
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