80% of all internet users now watch videos online (Tubular Insights).
That’s a startling stat when you think about just how many people that actually is…over 2 billion.
Still struggling to visualize just how many people that is?
How’s this for perspective. If you were to wait 1 million seconds for a bus, it would take around 11 and ½ days, but if you had to wait 1 billion seconds it would take an astounding 31 and ¾ years! That’s a lot of users!
So, with a potentially untapped market of over 2 billion people, video marketing is becoming a more attractive option than ever before for B2B companies looking to make an impact with their audience.
Still not sure you can make an impact? Let’s look at three highly successful B2B video marketing campaigns and see if you change your mind.
Campaign: Lucidchart explains the internet
Why It’s Great:
Not only does Lucidchart’s video successfully explain the internet lingo which may bamboozle us on a regular basis, but it’s snappy, clear and entertaining whilst showing off the product to great effect. Lucidchart’s proposition is surprisingly simple; easier to use flowcharts for you and your team, and by associating itself with the latest in internet terminology, it successfully peaks the creative interest of Millennials everywhere.
Campaign: Dreaming with Jeff Bridges
Why It’s Great:
One of the few B2B companies who has not only used celebrity endorsement to great effect but has also managed to target a highly engaged audience by leveraging a highly sought after prime-time advertising slot during the SuperBowl. In this series, actor Jeff Bridges explains how SquareSpace’s product (personalized website and domain hosting) allowed him to pursue his interest (a sleep album- yes, we had to google it too) and share it with the world. Other celebrities of note featuring in this campaign include John Malkovich and Keanu Reeves.
Company: Volvo Trucks
Campaign: The Epic Split feat. Van Damme
Why It’s Great:
Jean Claude Van Damme, balancing on the wing mirrors of two Volvo trucks, driving backward, whilst doing the splits. If we said nothing else, that should be enough to pique your interest. As it is, this very clever campaign is yet again a great example of how the product’s key features are creatively showcased, in this case, the precision driving which is achievable with Volvo Trucks. Although the ad premiered in 2014, it’s still making waves with numerous parodies and often features within top 10 lists of advertising campaigns.
Want to know more about B2B video marketing and how to make it work for your business? Check out our new eBook, ‘Video Marketing 101: How video is killing the written word… and everything else!’ here.
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