Ready to invest in marketing technology? Here are 6 things to ask yourself before you make a purchase: Does the acquisition fit into a strategy and roadmap? Marketing technology is a means to an end, and it’s important to know what that end looks like before purchase. How will it help to achieve your goals? […]
How to build your Marketing Tech Stack (piece-by-piece)In the modern world of B2B marketing, there are now more technology options available than ever before. Everyone wants a piece of the lucrative marketing technology pie and as such the industry has grown bloated and is now officially, oversaturated. With so much choice, it’s becoming increasingly difficult for interested parties to find the best […]
The Blueprint for B2B Marketing TechnologyIn 2014 we released The Blueprint for World-Class Demand Generation, demonstrating the critical integrations between web, marketing automation (MAP) and Sales Force Automation (CRM). Since then, the technology landscape has exploded with over 1,500 new vendors in the market place. But how do you know what you need? And how should it all fit together? […]
Helping Canon transform its approach to B2B marketing.Taking a managed service approach. Canon is one of the world’s most famous technology brands. And in the B2B space, it supplies printers, copiers, and digital services to a network of global organizations. Our relationship with Canon started in 2015, when we began helping the company enhance its approach to customer marketing. This included creating […]
Marketing automationWhat is marketing automation? Marketing automation is specialist software used by marketers to automate and measure tasks and workflows. There are five different types of marketing automation: Customer Relationship Management allows you to store a mass of information about your customers and their interactions with your business. Email Marketing helps you to automate and control the sending […]
5 Contingent Workforce Advantages for B2B MarketingWith enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses. The prevalence of the gig economy and other factors have led to a situation where contingent […]
5 Tips to Win the Revenue Marketing EraWhy is revenue marketing so important? The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. It’s also a critical approach that needs to be adopted sooner rather than later if you’re going to successfully navigate your organization through the […]
7 Steps to Make Video Marketing a SuccessVideo is awesome. It’s engaging, emotive and mega-easy to consume. From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. But just how do you maximize your chances of video success? Since the onset of the pandemic, there’s been a rapid […]
The Marketing Revenue Accountability RoadmapAttribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more specifically, marketing revenue accountability. The very notion of marketing owning a revenue number is one surely destined to be another ubiquitous statement often mouthed yet rarely achieved […]
50 B2B Marketing & Revenue Intelligence Statistics 2022Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know… B2B Marketing Technology Statistics Just 23% of companies put Marketing in full control of […]